How Many People Read Medium Blog Site
Why You lot Should Put Your Content on Both Medium and Your Own Domain
TL;DR - Summary
Host your blog articles on your own domain and then Import (don't cut and paste) your articles to your Medium publication.
Medium hides the Import tool, as of this writing information technology is at: https://medium.com/p/import
What follows is a i,000+ words on exactly why this is right thing to practise, only if you're the trusting sort you don't demand to bother with that and can just exercise what I say higher up and end reading.
Why Y'all Should Believe Us
Nosotros're merely i of the 130,340,891 different websites on the Internet. Why should you believe united states of america? We could be trying to trick you into taking control of your own content and how it's represented.
Well, Don't believe us.
Instead, believe Rand Fishkin (Moz Founder and SEO Expert) who recommends this very article.
Why You lot Would Want to Utilize Medium
Medium (the long form publishing and social site, not the sweatshirt size that Americans are increasingly unable to fit into) is a powerhouse in terms of driving traffic.
No less a luminary than David Hanneimer Hanson (DHH) wrote about why they were moving their long standing and well trafficked Bespeak V Racket weblog to Medium.
"Medium has a wonderful community and readership that reaches far beyond our natural sphere of influence. Betwixt just RECONSIDER and The day I became a millionaire, I've had more than than 500,000 people see those articles. Nosotros merely weren't getting those numbers hosting Signal v Racket on our own island."
And this may seem similar an open and close example, yous get more views on Medium. You're not putting fingers to the keyboard for people not to read your words.
But the Internet at present has a history, and things are more complex.
Why You Would Not Want to Utilize Medium
Digital Sharecropping
Nosotros've been downwards this road before. Depending on how old you lot are you may or may non remember: Tripod, Angelfire, Geocities, LiveJournal, MySpace, Blogger, etc.
If none of those names triggers a wince on your confront, I can sum it up as: they are all where the party used to exist. What exercise you do when you lot have dozens or even hundreds of articles locked upward in a platform that suddenly goes offline? Or even worse, stops being cool?
These CTA'south Today, tomorrow who knows?
Perchance it'southward not even that bad, perchance information technology'due south simply that Medium (which has raised $132 meg dollars) decides i 24-hour interval that providing complimentary, beautiful and clean web log publishing to everyone on the Internet isn't going to cyberspace them at to the lowest degree 1.3 Billion dollars (they demand at least a 10x exit to satisfy the VC firms) so they start slowly sliding ads into your posts, hijacking your links, and other increasingly unsavory things.
I'yard not saying for sure that those things are going to happen, only that:
-
They've happened with every other platform that has come up before.
-
If y'all're unprepared - they will own the words you sweated over writing and y'all won't have a choice or say in information technology.
Medium is already experimenting with profit sharing of subscriber ante across viewed posts, which is good, but all the same potentially concerning.
Channel Priorities (aka Medium Doesn't Care about Google How Yous Care Almost Google)
Every profession has information technology's never ending battles. If yous're a developer you lot have continual fights about whether to indent lawmaking with tabs or spaces. If you're an ice cream tester you're e'er arguing with people trying to "push the rum and raisin".
And if you lot're an SEO, you've got a never catastrophe fight of merely how bad it is to have your blog exist at blog.domain.com (subdomain) versus domain.com/blog (subdirectory). Nobody credibly argues that it'due south groovy to split your content onto two separate sites, only that it isn't outright horrible. For what it's worth, I've only e'er seen people getting improvements from moving to a sub-directory.
Join the fight! End sub domain'ing today!
Which wraps back effectually to Medium. It'southward by definition a separate site and non the optimal place to put your articles (fifty-fifty if you spring for a custom domain for your Medium publication) if what you want is long term search traffic (which you lot actually, really practice) - Medium is non the best place to achieve that.
"Medium is ephemeral social traffic. Not long term Organic Search traffic."
What'due south often left unsaid about most Medium traffic is that information technology's social traffic equally opposed to organic (search) traffic. In large office, DHH was able to hit such huge traffic numbers because his content on the SvN blog was featured in Medium'south official publication, their daily and weekly emails, etc. You're unlikely to achieve such similar heights.
You lot Can't Take Your Audience With You
Ane last reason to consider non using Medium might be that while you can build a big audience on the site, yous don't ain that relationship in the aforementioned way you do an email listing. Ask whatsoever Vine superstar with hundreds of thousands of followers how they're doing today and most volition say: "Stop bothering me. I'chiliad late for my media arts grade at the local customs college."
Jonny wrote a absurd post about the & symbol, but how do I follow him outside of Medium?
They're in the aforementioned predicament that you'll be if you rely too heavily on people hit the "Follow" push on your Medium publication. What do you do when the music stops and yous can no longer connect with the audition you've painstakingly built? Are you going to need to become back to school and sit down through 20 undergrads "video essays" about their favorite Chipotle or are you lot going to build an e-mail list of interested subscribers?
Having Your Block and Eating it Too
And then with all that in listen, here is how you can piece the Ev Williams-ion knot of what to do and:
- Remain in control of your piece of work and destiny.
- Leverage Medium for what information technology's best at (social traffic)
- Insulate yourself from future platform issues.
Pace ane: Publish your Content on your ain Domain
Yous may already exist doing this, but if not get ahead and setup Wordpress, Ghost, or (if you're a manic like united states of america) build your own weblog platform or Content Management System (CMS). This will set up y'all upward to do all of the necessary on page/site technical SEO work to build up your make and organic search traffic.
Stride 2: Import your Manufactures to Medium
Create a Medium business relationship for your business (The nearly straightforward thing to do is create a Twitter account for your company and then use that to create a new Medium account).
While logged in equally the right account, browse to: https://medium.com/p/import
You're going to desire to bookmark that page (or heck, come dorsum here) as it's non terribly intuitive to observe within the Medium publishing settings.
Importing a post to Medium (as opposed to only copying and pasting into a new Medium article) sets a special link in the HTML source of the Medium commodity, the rel=canonical tag which will be gear up to the URL y'all of the article you imported from.
This won't be seen by anyone reading the article, only to Google or other bots indexing the page information technology tells them "treat this page as a unlike format of the same content that is at the approved URL."
Ofttimes this same tag is used within a website to bespeak things similar special mobile or impress versions of pages. Information technology'southward a very well established arrangement of specifying that the related page is not indistinguishable content and it's a net positive for the SEO of your actual site and domain.
Pace 3: Enjoy Your Social and Search Traffic
Past taking a little time upward front end to plan out how to syndicate your content you can greatly increase your attain while non sacrificing whatever futurity benefits.
Source: https://sendcheckit.com/blog/why-you-should-put-your-content-on-medium-and-your-own-domain
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